Designing experiences to improve the digital world

Hello, I'm Beatriz

I'm a Product Designer with 4.5 years of experience crafting intuitive digital solutions for B2B platforms and enterprise products.

With a background in Architecture and an MBA in UX Design & Digital Experience, I bring a systemic, strategic lens to every challenge—blending structured thinking with user-centered design.

I'm especially curious about accessibility and how AI is reshaping digital experiences, particularly in conversational design.

Contact

Product Designer

Work

Cross-industry experience designing digital solutions:

👉 Healthcare: Strategic discovery through Lean Inception sessions, comprehensive user flow mapping and definition, accessibility-focused design standards, and critical decision-point navigation systems

👉 Automotive/Mobility: Conversational chatbot design for car rental experiences, intuitive interaction flow optimization, user journey mapping across multiple contexts and user profiles, and persona-driven flow definition

👉 Energy/Oil & Gas: Internal communication platform design via SharePoint, change management UX strategy, Copilot training facilitation, and effective prompt design.

Experience

My focus is on Product Design user experiences, with expertise in:

- Strategic Discovery & User Research
- Prototyping & Validation (wireframes, information architecture, low/high-fidelity prototypes)
- Design Systems for Product Consistency
- Lean Inception & Agile Methodologies
- User Testing & Stakeholder Validation
- Cross-functional Collaboration & Strategic Alignment
- Learning about conversational Design (certified, hands-on project experience)

Currently Sr Anls, Visual Design at Avanade Brasil